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    UX Design Basics with AI: Customer-Centered Problem Framing

    AI

    £149 GBP each

    London (Online)
    Wednesday, 20 May, 2026
    12 3 pm EDT

    About This Workshop

    Customer feedback is everywhere—reviews, surveys, support tickets, product comments—but turning those messy inputs into a clear, actionable problem to be solved is where most teams get stuck.

    This hands-on, instructor-led workshop shows you how to use AI tools to transform unstructured customer feedback into structured insights and a well-defined, measurable problem statement.

    In this three-hour session, you’ll work through real-world customer feedback, learn how to clean and analyze text with a large language model, and use a practical framework to define stakeholders, identify core business challenges, and articulate success metrics. No coding or analytics background required.

    Takeaways

    • Turn unstructured customer feedback into usable data: Use AI tools to organize, clean, and structure messy text data so it can support analysis and decision-making.

    • Frame a clear, stakeholder-focused business problem: Identify who the work is for, what challenge matters most, and how to translate insights into a meaningful project direction.

    • Define measurable success criteria for analysis or UX initiatives: Write problem statements that include testable hypotheses, success metrics, and realistic outcomes teams can act on.

    Preparation

    Tooling/technical requirements

    To participate in this workshop, you’ll need to make sure you’re set up for success with the following:

    • A free Google account

    • A Zoom account

    • Access to a free large language model like ChatGPT or Claude

    Refund Policy

    We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

    Community Code of Conduct

    Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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    By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.